Included in the day’s special topic “ToyKnowHow:Recognizing Trends, Shaping the Future” Christian Blümelhuber, Professor at the Berlin University of Arts, deals with the subject of Future Management. Prof. Dr. Christian Blümelhuber is Professor for Strategic Organizational Communication at the University of the Arts in Berlin. For many years he was Professor for Euromarketing at the Solvay Business School at the University of Brussels. He founded and runs the European Marketing and Sales Lab and today continues to research and teach at universities in Europe, Asia and the USA.

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